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Digital Marketing Handbook Shivani Karwal

Digital Marketing Handbook

Shivani Karwal

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Kindle Edition
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 About the Book 

Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If youreMoreHaving a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If youre looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity were all so used to, then this book is for you.This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on:1. Search Engine Optimization2. Pay Per Click Marketing3. Email Marketing4. Content Marketing5. Social Media MarketingPrepare to enter a new and successful phase of marketing your business!Some topics youll find in this book:Section 1: Introduction to Digital MarketingIntroduction and Setting Up EverythingWhat is Online MarketingCharacteristics of a Good Domain NameExamples of Different TLDs and Who Uses TheSubdomain vs SubdirectoryChoosing the Right TLDDo TLDs Affect RankingsWebsite Design: DIY or Hire Someone?Types of Site Design: Page LayoutsDifferent Methods of Digital MarketingHelpful Sites and Wordpress PluginsDigital Marketing FAQsSection 2: Search Engine OptimizationIntroduction to SEOOn-Page SEOOff-Page SEOLocal SEOSteps Involved: On-Page SEOSite StructureHow to Have a Good Site StructureHow to Create a SitemapHow to Create a Robots.txt FileDealing With Not Found Pages and Redirects: 301s, 302s, 404sConducting Keyword ResearchOptimizing Your Site ContentLink Building Process100+ Link Building IdeasImportance of Link Anchor TextNofollow vs DofollowWhat Makes a Good LinkOutreach Email Dos and DontsOutreach Email TipsLink Earning StrategiesCreating and Using Search StringsUsing Different Modifiers to Create Search StringsSteps Involved: Local SEOGoogle My Business PageOn-Site OptimizationCitation BuildingGoogle + ReviewsLocal LinksWhen Things Go Wrong: Penalties and Algorithmic ChangesWhite Hat vs Black Hat SEOPast Algorithm ChangesAvoiding PenaltiesHow to Know Youve Been Hit by a PenaltyWhat to Do if Youve Been Hit by a PenaltyDisavow ProcessReconsideration ProcessSEO Tools and Helpful SitesSEO FAQsSection 3: Pay Per Click MarketingIntroduction to Pay Per ClickLanding PagesConversion Rate OptimizationSteps Involved: PPCDeciding Ad Content, Goals, Landing PagesKeyword ResearchSteps for Ad CreationQuality ScoreAd Campaign UpkeepLanding PagesConversion Rate OptimizationPPC Tools and Helpful SitesPPC FAQsSection 4: Email MarketingIntroduction to Email MarketingSteps Involved: Email MarketingEmail List SegmentationMetrics to AnalyzeEmail Marketing Tools and Helpful SitesEmail Marketing FAQsSection 5: Social Media MarketingSteps Involved: Social Media MarketingFacebooktwitterLinkedInPinterestGoogle+YouTubeAdvertising on Social PlatformsWhat Time to PostSingle vs Multiple AccountsSocial Media Tips and Best PracticesSocial Media Marketing Tools and Helpful SitesSocial Media Marketing FAQsSection 6: Content MarketingSteps Involved: Content MarketingChoosing Your Main TopicChoosing Your Content Delivery MethodsComing Up With Content TopicsCreating a Content Marketing Plan and ScheduleCreating ContentDelivering ContentAnalyzing ResultsThe Content FunnelContent Marketing Tools and Helpful SitesContent Marketing FAQs